A Pocketful of Empowerment: How Point of View is Redefining Workwear for Women
Ever find yourself marveling at the apparent ‘pocket privilege’ of men’s clothing? Well, you’re not alone. Picture this: Aditi Sinha, a seasoned veteran from Amazon, observed this disparity not in a research lab, but in the hustle of everyday life when a colleague relied on her toddler’s ample pocket space to house her smartphone during high-stake meetings. Talk about a light-bulb moment!
The Birth of Point of View: Where Style Meets Practicality
This was the spark behind Point of View, a Seattle-based startup that’s shaking up women’s workwear by marrying style with functionality. Co-founded with Sakina Adeeb, another Amazon alum, their mission seems simple yet groundbreaking: end the ‘pocket inequality’ for good. And from the looks of it, they’re well on their way with a debut collection that’s turning heads and, more importantly, filling pockets.
From Big Tech to Big Pockets
Sinha’s journey from orchestrating global shopping events to revolutionizing women’s fashion is a testament to where determination and a keen eye for overlooked details can lead. It’s about spotting a gap – pun intended – and filling it, literally, with pockets that can comfortably accommodate a smartphone.
Designing with Purpose
But, wait, there’s more to it than just adding pockets. Sinha and her team embarked on a six-month design odyssey, exploring fabrics sturdy enough to bear the weight of a phone yet gentle against the skin. Their solution? Poly-crepe. And by strategically placing the pocket on the thigh, they dodged the dreaded bulkiness while keeping smartphones discreetly tucked away.
Not Just Pockets: A Vision for More
Sinha isn’t stopping at pockets. Oh no, she’s got her sights set on reimagining workwear with features like stretchable fabrics, hidden buttons to prevent those awkward gaps, and even built-in bra-strap holders. It’s clear Point of View isn’t just about addressing a single issue; it’s about laying the groundwork for a more inclusive, practical approach to women’s fashion.
A Future Sewn with Equality
The journey of Point of View from a light-bulb moment to a fledgling startup is more than just a story of entrepreneurial spirit. It’s a narrative that challenges the status quo, prompting us to question and redefine the standards of women’s workwear. With every deep pocket and thoughtfully designed garment, Point of View isn’t just selling clothes; it’s advocating for a world where women’s clothing is as practical as it is stylish, where fashion and functionality go hand in hand.
So, the next time you slip your smartphone into a spacious, well-designed pocket, remember the journey it took to get there. It’s a small victory, sure, but one that carries the weight of a bigger battle towards gender equality in all spheres, including fashion. Point of View isn’t just creating apparel; it’s stitching together a vision of empowerment, one pocket at a time.
