Apple has added some new tools to its Apple Business Connect program that could be beneficial for the average consumer. The most prominent update is the addition of Business Caller ID. When this feature becomes available next year, businesses of any size will have the opportunity to register so that their name, logo, and department are displayed when they contact customers. Practically, this can assist individuals in distinguishing between a legitimate business call and potential spam.
Apple Business Connect provides companies with greater control over how they are represented in various apps within the Apple ecosystem. In 2023, Apple allowed businesses customization options for their listings in Maps, Messages, Siri, and Wallet. Today’s updates extend Business Connect branding tools to any company, even those without a physical storefront. Alongside the future introduction of Business Caller ID, the program also includes brand information within the Mail and Phone apps. Participating companies can additionally incorporate their logo into the feature for contactless payments.
