The Fyre Festival story is about to unfold another surprising chapter. Shawn Rech, a co-founder of the TruBlu streaming network focused on crime and investigative content, is set to utilize the Fyre Festival brand for a new music streaming platform. He has acquired specific intellectual property trademarks related to the music event co-founded by Billy McFarland . However, Rech clarified that he will not be involved in any actual live events associated with the Fyre Festival. His intention is simply to use the brand’s notoriety for his new initiative.
“It has nothing to do with music,” Rech shared with Deadline in a notably frank remark. “I needed a well-known name that people would recall, even if it’s linked to infamy, which is why I acquired these [trademarks] to kickstart the streaming network.”
Deadline indicates that Fyre Music Streaming will feature a subscription video-on-demand service along with free ad-supported TV channels. Rech asserts that the platform is set to launch around Thanksgiving. “We’re creating something genuine and enduring,” he stated.
It certainly takes a remarkable level of confidence to adopt the name of a notoriously absurd music festival fraud and expect financial support. Nevertheless, given that Rech successfully launched TruBlu, there’s potential that his music platform could indeed materialize. However, if the fact that a second Fyre Festival has already been is any indication of what’s to come, it could turn out to be an amusing exercise in schadenfreude.
This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/fyre-festival-is-becoming-a-music-streaming-service-that-might-not-be-a-scam-this-time-221058381.html?src=rss
