Something to look forward to: Google is gearing up for another annual showdown between its new flagship smartphones and Apple’s competing offerings. Reports suggest that the upcoming Pixel 9 series may bring camera, chassis, and AI-related upgrades. Meanwhile, Apple is poised to initiate a mobile AI race with this fall’s hardware and software updates.
This year’s Made By Google event is scheduled for August 13, where the company is likely to reveal the Pixel 9 phones. New Pixel products, including a foldable tablet, watch, and earbuds, are also expected to
appear.
Typically, Google unveils its Pixel phones in October. Moving the Pixel 9 launch to August for the first time will position it ahead of the anticipated September reveal of new iPhones.
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At least two models – the Pixel 9 and Pixel 9 Pro – are anticipated, with rumors also circulating about a Pixel 9 Pro XL. Leaked concept renders from earlier this year
suggest
the Pro variant will feature flat sides and a new rear camera housing. The prominent camera bump might include a variable aperture lens.
An optional “adaptive touch” function may also be included in at least one Pixel 9 model. After activating the feature under
Settings > Display > Touch Sensitivity, the screen will reportedly adjust touchscreen sensitivity to compensate for obstructions such as wet hands or screen protectors, enhancing tactile response.
The Google Pixel Fold 2 is also rumored to debut at next month’s event, featuring a 7.9-inch inner screen and a 6.4-inch outer screen, expanding to 6.1 inches x 5.9 inches x 0.2 inches when unfolded. Leaked renders
indicate
a significantly redesigned rear camera. Instead of fully custom SoC, the Fold 2 and Pixel 9 series devices will operate on the Tensor G4 processor, based on Samsung’s Exynos design.
Meanwhile, reports regarding Apple’s upcoming iPhone 16
suggest
no major design overhauls. Some models might be larger, with more screen space and a more
accessible
battery compartment. Additionally, the iPhone 16 could see the first NPU core count increase in four years.
This improvement could significantly advance Apple’s emerging goals in generative AI – the latest battleground for Cupertino and Google smartphones. The upcoming Android 15 OS is set to enhance Gemini AI, which Google
introduced
with last year’s Pixel 8 Pro phones. Similarly, Apple’s iOS 18 will unlock parallel capabilities for the iPhone 15 Pro and at least one iPhone 16 variant.
