AI Puppets: Instagram CEO Adam Mosseri has announced that a recently introduced AI “research model” is nearly ready for production. The possibilities appear limitless, along with the chance that the photo-sharing service might soon become a bot-fueled platform, we suspect.
Mosseri recently teased new editing features that will soon be available for Instagram videos. Users will be able to leverage Movie Gen, Meta’s AI-powered video generation model, to make substantial edits to the videos they upload to the platform.
Movie Gen is Meta’s early AI research model, as indicated by Mosseri, and it will likely be accessible to Instagram users next year. The model can alter almost any aspect of a video using a straightforward text prompt. The brief teaser posted by Instagram’s CEO showcases Movie Gen’s ability to change the subject’s outfit or background, add new objects to the scene, and more.
For instance, a teaser shows Movie Gen transforming Mosseri into a puppet and adding a gold chain around his neck, all while keeping the rest of his outfit unchanged. These effects appear seamless and visually coherent, with no noticeable artifacts or distortions in the extremely short video clip.
When Movie Gen was introduced last October, Meta emphasized its ability to generate realistic video and audio content based on users’ text prompts. While the model won’t be released for external development, it will become a core tool for social network “creators.”
AI models developed for video generation are typically introduced with a carefully chosen selection of successful creations, while the nightmarish failed results are properly hidden behind the scenes. OpenAI introduced Sora to great fanfare, but the initial productions of the AI service didn’t exactly captivate the world. Community feedback was overwhelmingly negative in most early cases, but improvements have been noted in recent months.
Instagram is no longer just the photo-sharing network it once was, as the platform has been inundated with bots and fake accounts over the past couple of years. Meta doesn’t appear overly concerned with the growing, blatantly evident bot issue, as the company prioritizes other initiatives, such as cloning users’ personalities into AI-powered chatbots to enhance “engagement” with uninterested strangers.
