This week, T-Mobile is enhancing the fan experience at the KPMG Women’s PGA Championship, a premier golf tournament held at Sahalee Country Club in Sammamish, Wash.
The Bellevue, Wash.–based wireless carrier is providing the infrastructure to support the new “KPMG Champcast” mobile app and online platform, which offers real-time shot tracking for all golfers. High-resolution drone imagery has been utilized to craft digital twins of each hole at Sahalee. ShotLink technology powers this shot-tracking system.
Champcast is accessible through the championship’s mobile app (iOS; Android) or online.
Since the PGA Tour adopted ShotLink over two decades ago, golf tracking technology has progressed significantly. It has spurred a data boom and led to the development of new statistics like strokes gained, which compares a player’s performance to the rest of the field.
In 2021, KPMG introduced its KPMG Performance Insights dashboard, featuring strokes gained and other advanced analytics for LPGA golfers.
The adoption of tracking technology in golf has extended beyond the course, driving entertainment experiences at venues like Topgolf and Five Iron Golf in Seattle.
The PGA Tour also collaborates with Amazon Web Services to host ShotLink technology.
This week, T-Mobile’s technology is also enhancing NBC’s television coverage with additional camera angles and improving operational connectivity at Sahalee, encompassing ticketing, payment processing, and photojournalism.
Fans at the tournament can also visit T-Mobile’s lounge, which features an augmented reality experience.
T-Mobile signed a four-year sponsorship agreement with the PGA of America in November, as reported by Sports Business Journal. The company was also involved in activations during the PGA Championship last month, according to another report by Sports Business Journal. T-Mobile continues to engage in a variety of sports-related partnerships to promote its products and services.
Top-ranked women’s golfer Nelly Korda and Brooke Henderson, who won the Women’s PGA Championship at Sahalee in 2016, are both sponsored by T-Mobile.
