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Taskrabbit Discreetly Acquires On-Demand Moving Service Dolly

(Dolly Photo)

Taskrabbit has taken ownership of Dolly, a Seattle-based platform offering on-demand moving services.

The acquisition was finalized in April, as noted on Dolly’s hiring page. Taskrabbit’s support site states that Dolly is “now a Taskrabbit company.”

Dolly’s privacy policy now includes Dolly as an affiliate of Taskrabbit, a marketplace for independent workers acquired by IKEA in 2017.

Dolly’s business license with the state of Washington lists Taskrabbit CEO Ania Smith and CFO Amy Ming Zhang as its governors.

We’re reaching out to Taskrabbit for further details on the acquisition and will provide updates if there are any new developments.

Dolly, launched in 2014, connects customers with movers for short-distance deliveries. The company raised $17 million and formed partnerships with retailers like Lowe’s and Costco to transport large items, such as furniture. It is operational in 45 cities.

In 2021, Dolly was acquired by New York-based moving services company Updater.

Dolly currently has fewer than 20 employees in the Seattle region, according to LinkedIn.

A post on Taskrabbit’s site clarifies that both brands will continue to operate separately. However, in some cities, Taskrabbit customers requesting apartment moves may be directed to Dolly.

Dolly’s chief technology officer, Scott Porad, assumed the role of vice president of engineering at Taskrabbit in May, as per his LinkedIn profile.

Former Dolly CEO Mike Howell departed from the company in 2023 for an executive role at Updater. In March of this year, he joined Taskrabbit as senior vice president of moving and delivery, according to his LinkedIn profile.

Howell co-founded Dolly with Kelby Hawn, Jason Norris, and Chad Wittman; all of whom exited the company prior to the acquisition by Updater.

Dolly’s investors included Maveron, Unlock Venture Partners, Hyde Park Venture Partners, KGC Capital, Unlock Venture Partners, Version One Ventures, and former Amazon executive Jeff Wilke.

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