Microsoft’s Acquisition of Activision Blizzard necessitated a significant concession: the relinquishment of cloud-streaming rights for all Activision games outside of the European Economic Area (EEA). This article explores the reasons behind this decision, delving into the regulatory challenges faced by Microsoft in securing approval for the acquisition. While the UK’s Competition and Markets Authority (CMA) was concerned about potential monopolistic consequences, Microsoft had to ensure that the deal was globally appealing and commercially viable. As a result, French game publisher Ubisoft emerged as the beneficiary of exclusive global streaming rights outside the EEA. This agreement not only affects current and future Activision titles but also highlights the complexities of navigating global gaming markets. Furthermore, the article examines the perpetual nature of Ubisoft’s licensing agreement and how it impacts the long-term availability of Activision games. Ultimately, the article highlights the delicate balancing act between competition regulations and the commercial interests of gaming industry giants.
TechCrunch: Microsoft forgoes Activision’s cloud-gaming rights outside Europe; here’s why
