“STIRR: New Ambitions and Innovations in the World of Free Streaming”
Technology and media startup, Thinking Media, has recently acquired the free, ad-supported streaming service, STIRR, from broadcasting company Sinclair. The acquisition brings with it ambitious plans for the streamer, including a significant expansion of on-demand content, an international presence, and advanced AI capabilities.
The move comes at a time when the popularity of free ad-supported streaming services is on the rise, providing users with an alternative to the increasing subscription prices of premium streamers. According to Samba TV, one in three U.S. users subscribed to FAST services in 2023.
STIRR, which originally launched in 2019 with a robust offering of live TV channels and on-demand content, is now set to triple its on-demand library in the coming months. The new owners, Todd Carter and Scott Schlichter, have also revealed plans to expand the platform’s content categories to include niche areas such as travel, fitness, cooking, and more.
Furthermore, Thinking Media is working on obtaining international rights for STIRR, with plans to expand to the U.K., Australia, New Zealand, and Ireland in the coming year. The platform will also introduce Spanish-language content and programming in Latin American territories.
In addition to expanding the content library and international presence, Thinking Media is integrating proprietary features into the STIRR platform, including “Key Video Moments” – a feature that allows synchronized user interactions and second-screen experiences.
These innovations, along with a revamp of the platform’s backend and video player, aim to position STIRR as a pioneering force in the free streaming landscape, offering a unique and engaging experience for viewers.
As STIRR continues to evolve under its new ownership, it is set to pave the way for TV web innovation and redefine the landscape of free ad-supported streaming services.
